How Mums Can Achieve a Work/Life Balance

September 17, 2019

This is a sponsored post.
Parents arguably have one of the most challenging jobs on the planet. Not only does this role represent a full-time profession, but it can often be difficult to find a balance between being a mum and still earning an extra income. Of course, this situation has faced families for generations. The only major difference is that there are now a host of possibilities which can take the edge off while simultaneously allowing mothers to enjoy daily life. What features have allowed starting an online business to become such an appealing option and how can a part-time job exist in synergy with full-time motherhood?

The Appeal of an Online Business

Online businesses are now becoming commonplace in the 21st century. The first motivating factor involves the innate ability to enjoy financial (and physical) freedom. No longer will individuals be forced to remain glued to an office chair for the better part of their existence. Other issues such as enduring traffic to and from work have likewise been eliminated from the equation. Of course, the ability to accrue a substantial income should never be taken lightly.

This is particularly relevant for parents, as many wish to remain home with their child while telecommuting. Not only are professional organisations encouraging this trend, but countless freelancers have already taken the leap into the virtual community. Although technical aspects such as finding the most appropriate ecommerce platforms and adopting the correct marketing techniques are always important, the main difference between success and failure often involves one’s mentality. What are some of the ways in which you can achieve a balance between at-home business-related obligations and parenthood? Let’s take a look at what you need to keep in mind.

All About Setting Priorities

Laying a firm foundation for future success is obviously important. This is why formulating a game plan should always remain a high priority. Ask yourself these questions:

  • What will be the ultimate goal of my online business?
  • How much time can I realistically devote to this venture on a daily basis?
  • What amount of capital do I feel comfortable investing?
  • What financial returns do I expect and are these visions entirely realistic?
eCommerce, Starting a business, Work From Home


Clarity is key if you hope to maintain the proper level of personal motivation when moving forward. Simply creating a website and “hoping for the best” is a sure-fire way to run into problems in no time at all.

This is why many home-based freelancers choose to become partnered with quality e-commerce solutions such as Shopify. Not only will this type of digital architecture provide you with a means to successfully promote your products and services, but expert guidance is always available if you happen to encounter any issues along the way. There is no reason why stay-at-home parents should be excluded from professional employment opportunities. The world of the Internet has opened up a host of possibilities, so be sure to examine your options in greater detail.

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